Description—

It’s virtually impossible to scroll through social media without seeing some form of influencer marketing. Everywhere you look, influencers are showing off their latest snacks, clothes and that’s just the opening.

What is influencer marketing?

At its modest, an influencer is somebody who can influence others. In influencer marketing, a form of social media marketing, brands pay that person to indorse their product or service to their followers.
Celebrity endorsements were the original form of influencer marketing. But in today’s digital world, social content creators with niche viewers can often offer more value to brands. These smaller accounts often have very involved followers on social media.

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