How to Build Backlinks in 2025 – SEO Strategies That Work

How to Build Backlinks Naturally and Boost Your Google Rankings in 2025

Grisha July 19, 2025 No Comments

Backlinks are the backbone of strong SEO. But if you’re still relying on outdated link-building tactics or hoping for links to “just happen,” you’re missing out. In this guide, you’ll learn how to build backlinks naturally using modern, Google-approved methods that drive rankings and traffic.

Why Backlinks Still Matter

Backlinks (also known as inbound links) are links from one website to another. Google treats them as a vote of confidence — the more quality links you have, the more credible your site appears.

💡 Stat: Pages ranking #1 on Google have an average of 3.8x more backlinks than pages in positions 2–10.

But not all links are created equal. In 2025, it’s about relevance, authority, and organic growth.

12 Proven Strategies to Build Backlinks in 2025

1. Create Valuable, Link-Worthy Content

Before building backlinks, you need something worth linking to. Focus on creating:

In-depth guides (1500–3000 words)
Unique research or case studies
Visually engaging assets (charts, infographics, videos)

2. Use the Skyscraper Technique

Find content that’s ranking well for your target keyword, then create a better, more up-to-date version. Reach out to sites linking to the original and suggest yours as a superior alternative.

3. Write Guest Posts for Relevant Blogs

Contribute to industry blogs with a well-researched, value-packed article — and include a natural backlink to your site. Focus on:

Niche relevance
Authoritative sites
Non-promotional tone

4. Broken Link Building

Find broken (404) links on relevant websites, then offer your similar content as a replacement. Use tools like:

Ahrefs
Check My Links (Chrome extension)
Broken Link Checker

5. Give Testimonials

Offer short, honest reviews for tools and platforms you use. Many companies display testimonials with a link to your site.

6. Get Featured in Expert Roundups

Look for bloggers creating roundup posts like “25 Experts Share Their Best SEO Tips” — pitch a unique insight and get your site linked as a source.

7. Build Shareable Infographics

Well-designed infographics still get tons of links. Include an embed code so others can easily share them on their own blogs.

8. Use HARO (Help a Reporter Out)

Sign up for HARO to get daily journalist requests. Reply with expert advice to earn high-quality links from major publications.

9. Repurpose Content on Other Platforms

Turn blog posts into:

LinkedIn articles
YouTube videos
Slideshare decks

Then link back to your original content in the description or profile bio.

10. Publish Original Research or Stats

Data-driven content earns natural backlinks because others cite it. Run surveys, analyze public data, or share internal metrics.

11. Leverage Internal Linking

Strong internal links keep users on your site longer and distribute link equity effectively. Link to 3–5 relevant pages in every post.

12. Use Social Media & Email Outreach

Don’t just post content — promote it. Share with your list, post on social, and engage with influencers to build visibility and backlinks over time.

Sample Outreach Email Template

Here’s a backlink pitch example for broken link building:

Subject: Quick heads-up about a broken link on your page

Hi [Name],
I came across your post on [Topic] — great read! I noticed a broken link to [Old Resource].

I actually created a similar piece that’s updated and might be a helpful replacement: [Your URL]

Thought you’d want to know. Keep up the awesome work!

Best,
[Your Name]

Keep your email short, friendly, and personalized.

FAQs About Backlink Building

Q: How many backlinks do I need to rank?
A: It depends on your competition. Focus on quality and consistency, not volume.

Q: Are nofollow links useful?
A: Yes! While they don’t pass “link juice,” they build trust and drive referral traffic.

Q: Should I buy backlinks?
A: No. Google penalizes paid links. Focus on organic, white-hat methods.

Final Tips for SEO-Optimized Backlinking

Use keyword-rich anchor text sparingly.
Keep your content fresh and updated to stay link-worthy.
Analyze your backlinks monthly using tools like Ahrefs, Semrush, or Ubersuggest.